Dotcom Papierisering
Firstly just this. That New Economy do not exists. Dotcom entrepeneurs speak already hopeful about Next Economy, but that will never come there, as there been is never a New Economy. If it have must then really a name; the Offline name and Online Economy. And for both moneies the same old economic laws - something one rather once forgot under influence of the dotcom fever. That becomes reach painfully clear now dotcoms for the last stohalm: the Offline Economy and paper.
The good old paper catalog must save webstores of the fall. Under other eCost. com, Outpost. com, Amazon. com and Buy. com, million in an old-fashioned way printed and colorful catalogs send in the world. Well so easily also: better then browsen works leaf.
More paper. Walls and fences in New York hang fully with stickers and placards of dotcoms. EastVillage. com has that no money for and let a street team with chalk the webadres everywhere on street write. The dotcoms that well money have, remain only advertise in papers and periodicals. Paper is better than a banner. Take Internetcaf easyEverything. Self advertises doze to fill with paginagrote advertisements the legbatterij at Tim Square with Hotmailers. Opposite Confucius Plaza and at the foot of the Manhattan Bridge, state a gigantic billboard of easyEverything on top a Buddist temple. The population of Chinatown to the caf to entice. About that, that I suspected, for what it precise state, I do not know is - the text in the Chinese.
Yet more paper. Buy a book by n of the many bookstores of Barnes & Noble and the seller stops a discount coupon in the plastic bag: ten dollars for who on www.bn.com goes webstoreen. But why did you will? The stores of Barnes & Noble its pleasant. You can there a book or periodicals take, order a coffee and will read at a table, as if is one library. The 24 hours economy of the neat is in such a way no pre: for instance Barnes & Noble at Astor Place is open till midnight.
The paper strategy wanted to eat otherwise too late for Kozmo. com, that in New York and eight other American cities on the web ordered presents,, and domestic articles rush thuisbezorgde. In January, Kozmo. com would close already, appeared the establishments just then to make in San Francisco and New York suddenly profit! A Venture Capitalist pumped yet once 30 million dollars (75,000,000 guilder) in Kozmo. com, that then without. com go through the life savage and a paper catalog in million impression want to spread. For new customers that online not a pint Am & Jerrys ice would buy. But on the moment that the catalog the door from most tired, and after in totally 250 million dollars, fell the cloth for Kozmo. The offline worlds sat not to wait obviously on a pint ice of Kozmo.
The offline worlds sat pay to wait well on electronic and e-mail. Well cheaply. Pech for the United States Postal Service, that ended up last year in the red figures through the Internet. When was the 'only' 199 million dollars; this year will the USPS 2 until 3 billion dollar losses suffer.
The Dutch internet will two year achterlopen on the U.S. If that knocks, sees it it gloomily from for PTT Mail, that probably the showers hang sees already. I got a photograph from the Netherlands of an advertising in Amsterdam: I you write. Thus free translated: I do not e-mail yourself. That photograph came otherwise from a digital camera and got I per e-mail. That differed pakweg two guilder.
Now I wait on a catalog of Round. com and the periodical microweb. Per old-fashioned post, naturally.