Investigation: quarters of all online buy fails
More than the half of all internal pus once in a while a product buys via internet. About 28 per cent of the purchase attempts fails however. That stilt the Boston Consulting Group (BCG) in a this week published report as a result of an investigation under 12,000 American surfers.
The mostly occurring problem by failed operations is the too large charged time of the internetpagina's of the webstores. Of the examined internal pus, 48 per cent put to have of this burden. Something less 45 per cent found e-commercesites so confusing and indistinctly that they these fast left.
Other veelgenoemde deficiencies were not be furnish it available of a desired product, systeemcrashes, problems with the acceptance of credit cards and it not - or too late - of the order.
According to the BCG, online customers concerned clear expectations about storesites, for instance what the speed of the servers and the liver time. As stores do not satisfy at these expectations, have they a large problem, stilt the BCG. Customers come then namely no longer back.
The effects have even their impact on the offline-world. A part of the websurfers (six per cent) stilt after a disappointing online experience also no longer to shop by the physical store that the concerning site manages.
The average American online buyer buys in a year time about ten products with a total value of 460 dollars. Earlier relevant messages: internet sale: 5.3 billion dollar in fourth quarter (07 March 2000)